2010-10-18
For brand licensees, 34.6% of the agents are engaged in Women brand and 26.3% for Men brand; leather fur accounted for 8.3 %, the same as leisurel wear, sportswear, jeans and outdoor wear; children's wear and maternity wear accounted for 6.7%; cashmere and international brand accounted for 3.8% and 3% respectively.
In the CHIC show, what type of brands do the agents concern? 25.4% of respondents are looking for a suitable women's brand, followed in second and third place were men��s wear and leisure, sports, cowboys, outdoor wear brands. Each of them accounted for 19.3% and 17.5% of the surveyed. Other categories also have their own target customers, 9.9% respondents select the children's wear and maternity wear; 9.3% choose the international brand; the choices of leather fur wear and cashmere accounted for 7.8% and 6.9% respectively.
Among them, 8.3% respondents are engaged in leisure wear business, while 17.5% of them shows interest in this kind of products. From the data comparison, it is not difficult to find leisure brand maybe the highlight in the near future.
source: CTEI
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