2007-11-27

　　2007 Beijing Forum on World Shoes Industry opened grandly on 9^th October. It is approved by Ministry of Commerce, sponsored by Trade Development Bureau of Ministry of Commerce, Pengrun International Fashion Centre, organizing committee of China International Shoes Fair, and assisted by Leather Association of Shenzhen, management committee of China Western Shoes garden of Chengdu. As a summit discussing the development of world footwear industry, this is the second time the forum has been held in Beijing. Guests involved included leaders from concerned government departments, giants of world shoes trade, representatives of prestigious footwear companies, footwear association, fashion circle and business circle. They witnessed the grand event concerning China and world shoes trade.

 

　　As an important part of the forth edition of China International Shoes Fair, the forum centered on Winning in China under the main theme of Entrance to China, Access to World. The forum focused on the relation of fashion and retailing, capital and retailing which fully inspired investors, retailers, entrepreneurs, distributors and risk estimators. They all gave their own counsel and suggestions.  

 

　　The forum drew its beginning with the oration of chief representative of ICE A. Laspina and president of Trade Development Bureau of Ministry of Commerce Hongzhang Feng. President of Italian Shoes Association Franco Ballin, well-known fashion brand expert Kailuo Li, General Manager of Pengrun Group Dongquan Zhou separately addressed the meeting centering around present and future development of Chinese footwear industry. When they summed up the actuality of domestic shoes trade, they further introduced international mode and experiences and conducted in-depth discussion of the trend and future of the profession.  

 

　　During the dialogue between domestic and international footwear elite, giants and entrepreneurs from Italy, Spain and Brazil and China presented a feast of great mind with international thoughts. Those experts discussed rigorously on the latest and hottest issues like Chinese brand and international competition, Winning in China---competition, cooperation and integration, capital VS fashion and so on. They pushed the main rhythm of Winning in China to the tidemark 

 

　　In addition, the forum conferred Commemorating Contribution Award to International Footwear Communication of Pengrun Cup, Elite of Mien Award of Footwear Trade. The winner of Chinese Famous Shoes Brand Award, Guangzhou Laomengjie Shoes Co.,Ltd with the brand of Anjiaying went to receive the award after its fashion show at Duanmen in the morning.  

 

　　Competition and Cooperation is the main stream of Chinese and European footwear trade. The forum successfully discussed the development of domestic and world shoes industry on the one hand, and provided a fair and open platform to communicate for the two parts of Chinese and European shoes trade as well as investors, enterprisers, retailers, distributors and brand experts. It strengthened cooperation of all sides of the industry when competing, offered numerous ideas and experiences while cooperating. The forum once again became the headstream of the development of the footwear industry.  
 
　　source:zhong guo fang zhi