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USA:E.piphany to display business solutions at Gartner CRM Summit Fall 2004 |
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2004-9-30
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E.piphany Inc, a leading provider of customer relationship management (CRM) solutions for consumer-oriented businesses, today announced that it will be showcasing the E.piphany) E.6 software suite at the Gartner CRM Summit Fall 2004, along with numerous successful E.piphany customers, including CSAA, Expedia, and MGM MIRAGE. The conference, being held in Scottsdale, Arizona, October 4-6, 2004, will offer industry executives a variety of opportunities to learn about the award-winning E.piphany E.6 product suite and hear first-hand how leading consumer companies are using E.piphany CRM solutions to increase profitability by making every customer interaction intelligent.
E.piphany customers will be participating in four presentation and panel sessions at the conference, including:
Tuesday, October 5 :
Cyndie Beckwith, Vice President of Customer Experience at CSAA, the second largest affiliate of the 45 million member AAA federation, will present "CSAA: The Road to CRM Excellence" which discusses how CSAA is effecting a CRM transformation with E.piphany solutions. The session will cover the company''''s CRM vision, strategy and approach, as well as key insights into achieving CRM success.
Mike Knapick, General Manager, IT Systems, Expedia, will participate in a panel session, "User Debate: Hosted vs. On Premise...Which Model Makes More Sense for You, and Why?" Moderated by CIO Magazine Executive Editor Allison Bass, the panel will feature discussion from customers on the costs and benefits of the various approaches and how to evaluate both models.
Wednesday, October 6 :
Cyndie Beckwith of CSAA will also participate in a Financial Services Case Study panel. The discussion will cover where CSAA and other financial services organizations started with CRM, what technology approaches are being taken, and how their strategies are evolving over time. Additional topics will include vital success factors for achieving CRM excellence, pitfalls to avoid and benefits realized.
Ailie Billingsley, Executive Director, Call Center and CRM Operations, MGM MIRAGE, will participate in a customer panel, "Improving the Customer Experience." She will present a case study on the company''''s successful use of E.piphany to implement a unified reservation system that is allowing MGM MIRAGE to maximize guest profitability while enhancing the customer experience.
E.piphany rated favorably in six recently published Gartner MarketScope and Magic Quadrant 1H04 research notes. E.piphany was listed in the ''''Visionary'''' quadrant of the B2C Suites and Customer Service and Support Suites Magic Quadrants. It was the only vendor to receive a ''''Positive'''' rating in the E-Marketing MarketScope research note.
The company also rated ''''Positive'''' in the Customer Relationship Marketing MarketScope research note, and in the Customer Service Contact Center Software MarketScope. E.piphany rated ''''Promising'''' in the Direct Sales Technologies and E-Mail Response Management Systems MarketScopes. |
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