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MAGIC  
MAGIC founded in 1933 as an annual show hosted by the Men’s Apparel Guild in California has become the largest, most comprehensive men’s apparel and accessory trade event in the U.S. At its spring and fall events, MAGIC delivers retail buyers from around the world, representing the largest gathering of buying power in the U.S. MAGIC exhibitors represent every major category in the men’s apparel industry—designer, premium contemporary, casual, streetwear, active sporting wear, accessories, young men’s and kids— offering MAGIC buyers an all-encompassing shopping experience. Over the years, MAGIC has evolved into the dominant buying event in the men’s apparel industry.

WWDMAGIC  
WWDMAGIC is the largest, most comprehensive women’s apparel and accessory trade event in the U.S. In conjunction with Women’s Wear Daily, the fashion authority for the women’s industry, WWDMAGIC provides outstanding marketing and promotion with targeted mailings, trade press coverage, industry research and educational seminars. WWDMAGIC is organized into categories to better serve the buyer and match the right buyer to the right seller. Serving the following markets: Contemporary, Young Contemporary, Junior, Junior Accessories, Casual Lifestyle, Women's Sportswear & Dresses, Resort & Swim and Accessories. WWDMAGIC benefits from being part of MAGIC Marketplace as over 50% of it's total attendee base cross over and buy women's as well as men's. So not only does WWDMAGIC provide thousands of women's specific buyers, thousands of additional buyers also buy women's products.


MAGIC kids  
MAGICKids, part of MAGIC Marketplace, the largest fashion industry trade event in the world, features the largest, most diverse selection of apparel, accessories, footwear and gifts for the childrenswear industry. Our audience of mass, chain, department and specialty retailers are buyers and key decision-makers representing the largest buying power in the children's industry. Advanstar's Kids division manages a Fall and Spring MAGICKids event. MAGICKids presents a full spectrum of products from layette and toddler to teen. These events showcase the newest offerings for both boys and girls from designers and manufacturers from around the world.

The Sourcing Zone at MAGIC   
The Sourcing Zone at MAGIC addresses the function of the apparel supply chain for both private label retailers and branded apparel companies. Large quantity buyers are able to source production from over 400 apparel contractors from the top 26 apparel producing countries in the world. In one four day period, Sourcing Executives have the opportunity to discover new resources, compare pricing, place their production needs, uncover new industry trends and build their sourcing portfolio. There is not a larger or more comprehensive sourcing event in North America. In addition to providing a marketplace for commerce and networking, the Sourcing Zone at MAGIC provides priceless educational content and market direction through the Sourcing Zone Seminar Series; featuring presentations from some of the top apparel industry leaders in the world.


Fabric at MAGIC 
The place to find new resources to complete your apparel and accessory collections: fabric, trim, leather, suede, fiber, print designs and new design technology.

The latest in upcoming designs were previewed at the Vision fashion show featuring men’s and women’s contemporary collections for Spring 2006.	WWDMAGIC and ISAM joined forces to present HEAT, the new swim show premiering at the August 2005 Marketplace.
The best of the expanding Premium Contemporary market was on display during one of many fashion shows on opening day.	The best of upcoming children’s fashion trends are previewed at MAGIC kids presents: The Best of Spring 2006 fashion show in the Grand Lobby.

Sergio Mora and Alfonso Gomez from NBC’s hit show “The Contender” at the Everlast booth.	Steve Harvey made an appearance at the booth for his self-titled clothing line.
Mike James of the Houston Rockets at the Eklectic booth.	Ali Barone and Kelly Osbourne, best friends and designers, make an appearance at their booth, Stiletto Killers.
Indy 500 Racers Dan Wheldon, Verena Mei and Carrol Shelby sign autographs at the BC Ethic booth.	Nicky Hilton visits the show floor to promote her clothing line, Chick.

Floor Shots  (Back to top of page)

Crowds gathered to see the array of Tweety novelties on display in the Grand Lobby.	Accessories were on display at the nearby Las Vegas Hilton.
Levi’s exhibitor holds up the oldest pair of jeans.	One-of-a-kind Muppets vintage t-shirts were designed by celebrities such as Robert DeNiro for charity auctions.
Buyers and exhibitors gather in Central Hall for the best in Premium Contemporary.	Crowds gather to preview upcoming fashion trends for the Young Men’s market in South Hall.
Attendees check out the latest trends in WWDMAGIC and Magic Kids in North Hall.	The Premium Contemporary market booms at this MAGIC show tripling in size since the last show in February.

Events  (Back to top of page)

Crowds cheer on The Black Crowes at “Unzipped,” MAGIC’s Opening Night Party.